At Definity Creative, graphic design is more than just making things look nice. It's about telling your brand's story, capturing attention, and building meaningful connections through visual elements. Graphic design plays a pivotal role in everything … [Read more...] about Graphic Design at Definity Creative
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Logo Design: Creating Memorable Brands
There are many recognizable logos that come to mind when you think of well known brands. While a logo is just one component of a brand, it is usually what we picture when we think of a particular brand. The way I like to explain the relationship of … [Read more...] about Logo Design: Creating Memorable Brands
E-Newsletters vs E-Blasts: What’s the Difference?
A little while ago a client came to our firm with an interest in producing an e-newsletter. The client offered an example of an “e-newsletter” he liked. It turned out the example wasn’t a newsletter at all. It was an e-blast. Oftentimes … [Read more...] about E-Newsletters vs E-Blasts: What’s the Difference?
Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number … [Read more...] about Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times?
