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Logo Design: Creating Memorable Brands
There are many recognizable logos that come to mind when you think of well known brands. While a logo is just one component of a […]
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E-Newsletters vs E-Blasts: What’s the Difference?
A little while ago a client came to our firm with an interest in producing an e-newsletter. The client offered an example of an “e-newsletter” he […]
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Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: […]
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